KINDRED TAILS PRIVACY POLICY

 

Last Updated: February 24, 2026

Introduction

Kindred Tails (“Kindred Tails,” “we,” “our,” or “us”) values the privacy of customers, website visitors, and other individuals (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit mykindredtails.com (the “Site”), place orders, contact customer support, subscribe to marketing communications, or otherwise interact with us.

For purposes of applicable privacy laws, Kindred Tails is the business and/or data controller of the personal information described in this Privacy Policy.

By using the Site, you acknowledge you have read and understood this Privacy Policy. If you do not agree, please do not use the Site.

Questions? Contact us at woof@mykindredtails.com.

 

1. Personal Information We Collect

We collect personal information to operate our Site, fulfill orders, provide support, and improve our services. “Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or your household.

 

A. Information you provide directly

Depending on how you interact with us, we may collect:

• Identifiers: name, email address, phone number, shipping/billing address

• Account information: login credentials if you create an account (we do not store passwords in plain text)

• Order information: items purchased, order history, delivery details

• Customer support: messages, emails, photos you send us, and related records

• Marketing preferences: email opt-in status and communication preferences

 

B. Information collected automatically (cookies and similar technologies)

When you visit our Site or open our emails, we and our partners may automatically collect:

• Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, clicks, referring URLs, time spent

• Approximate location: derived from IP address

• Advertising/measurement data: interactions with ads and marketing campaigns

We use cookies, pixels, and similar technologies for essential site functionality, analytics, fraud prevention, and marketing/advertising measurement.

 

C. Information from third parties

We may receive information from:

• Payment processors (confirmation of payment; we do not receive full card numbers)

• Shipping carriers (delivery and tracking updates)

• Analytics and advertising partners (performance and attribution data)

• Shopify and Shopify apps you enable (to provide store functionality)

 

Important note on pet-related information

If you choose to share information about your pet (such as breed, age, weight, or preferences), we use it only to support customer experience (e.g., responding to questions). Please avoid submitting sensitive information through open text fields unless necessary.

 

2. How We Use Personal Information

We use personal information for the following business and commercial purposes:

• Process and fulfill orders (payment processing, shipping, delivery updates)

• Provide customer service and respond to inquiries

• Operate and improve the Site (analytics, debugging, performance)

• Fraud prevention and security (protect the Site and customers)

• Marketing and communications (when you opt in), including newsletters and product updates

• Compliance and legal obligations (tax, accounting, regulatory, dispute resolution)

• Business operations (internal reporting, recordkeeping)

We do not use personal information to make decisions that produce legal or similarly significant effects solely by automated means.

 

3. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

 

A. Service providers

We share information with vendors that help us run our business, such as:

• Payment processing

• Order fulfillment and shipping

• Email service providers and customer support tools

• Analytics providers

• Fraud prevention and security vendors

These service providers are authorized to use personal information only as necessary to provide services to us.

 

B. Advertising and analytics partners

We may allow certain partners to collect data via cookies/pixels to:

• Measure campaign performance

• Provide targeted advertising (as defined by some state laws)

• Improve marketing effectiveness

C. Legal and safety

We may disclose information to comply with law, respond to lawful requests, enforce our terms, prevent fraud, or protect rights, property, and safety.

D. Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction.

 

4. Cookies, Analytics, and Targeted Advertising

We use cookies and similar technologies for:

 

• Essential functions (cart, checkout, security)

• Analytics/performance (understanding how the Site is used)

• Marketing/advertising (measuring campaigns and showing relevant ads)

 

You can control cookies through:

• Your browser settings

• Any cookie banner or preference tools enabled on the Site (if applicable)

• Platform privacy controls where available

Do Not Track signals: Some browsers offer “Do Not Track.” Our Site may not respond to all such signals, except where required by law.

 

5. Your Choices

Email marketing

You can opt out of promotional emails at any time by using the “unsubscribe” link in the email.

You may still receive transactional emails (order confirmations, shipping updates, policy notices).

Account information

If you have an account, you can review or update certain information through your account settings

 

6. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services

• Maintain business records

• Comply with legal obligations

• Resolve disputes and enforce agreements

 

Retention periods vary depending on the nature of the information and why we collected it.

 

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

 

8. Children

The Site is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us so we can delete it.

 

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the following rights (subject to certain exceptions):

• Right to know/access the categories and specific pieces of personal information we collected

• Right to delete personal information

• Right to correct inaccurate personal information

• Right to opt out of the “sale” or “sharing” of personal information (as defined by law)

• Right to limit the use/disclosure of sensitive personal information (if applicable)

• Right to non-discrimination for exercising your rights

 

A. Categories of personal information we may collect (examples)

• Identifiers (name, email, address)

• Commercial information (purchase history)

• Internet/network activity (Site interactions)

• Inferences (preferences inferred from interactions)

 

B. Do we “sell” or “share” personal information?

We do not sell personal information for money.

However, certain online tracking and targeted advertising activities may be considered “sharing” (or “selling”) under California law.

To opt out, use the “Your Privacy Choices” link on our Site (if present) or contact us at woof@mykindredtails.com with the subject line “California Privacy Request”.

 

C. How to submit a California privacy request

 

Email us at woof@mykindredtails.com with:

• Your name

• The email used with your order/account

• The request type (access, deletion, correction, opt out)

We will take steps to verify your identity before responding. You may use an authorized agent where permitted by law, subject to verification requirements.

10. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for third-party privacy practices. Please review their policies directly.

 

11. International Visitors

Our Offerings are intended for customers in the United States. If you access the Site from outside the U.S., your information may be processed in the United States.

 

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent revision. Material changes will be posted on the Site and, where appropriate, communicated to you.

 

13. Contact Us

For questions or requests related to privacy, contact:

woof@mykindredtails.com